Job Description

Director - Branded Member Experience (Gap)

Join to apply for the Director - Branded Member Experience (Gap) role at Gap Inc.

About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.

About The Role

The Director of Branded Member Experience (supporting Gap brand) will lead the retention and acquisition strategy and execution across channels, focusing on driving loyalty and cardmember engagement. Responsibilities include developing marketing strategies that support sales, optimize engagement, and enhance the customer experience. This role involves close collaboration with Commercial Planning to align acquisition, retention, and promotional efforts, while fostering creative development and testing innovation within loyalty marketing.

Key Responsibilities

• Develop and execute cross-channel retention marketing strategies to enhance loyalty and engagement.
• Create targeted campaigns to boost customer retention and brand loyalty.
• Use data insights and customer feedback to refine strategies and improve customer lifetime value.
• Partner with Acquisition teams to develop strategies for acquiring high-value customers.
• Implement integrated acquisition campaigns across channels, ensuring alignment with retention efforts.
• Optimize new customer acquisition funnels, utilizing data to improve targeting and messaging.
• Ensure smooth transition from acquisition to retention initiatives to maximize CLV.

Qualifications and Skills

• Experience in developing and executing marketing strategies focused on customer retention and acquisition.
• Strong collaboration skills across cross-functional teams.
• Ability to leverage data insights for strategic decision-making.
• Creative thinking and innovation in marketing approaches.
• Leadership experience in marketing or related fields.

Benefits and Compensation

• Merchandise discounts at our brands.
• Competitive Paid Time Off and volunteer hours.
• Extensive 401(k) plan with company matching.
• Employee stock purchase plan.
• Comprehensive health insurance options.

Salary Range: $168,300 - $223,000 USD. Compensation varies based on experience, qualifications, and location.

Additional Details

• Senior Level: Director
• Employment Type: Full-time
• Industry: Retail

Job Tags

Similar Jobs